A cosmetics e-commerce on PrestaShop, with a layout of its own.

L'esigenza

Intimate and facial skincare sells on trust. A default PrestaShop theme puts the brand at the same level as any other catalogue, and buries the reassurance the buyer is looking for.

The approach

A custom layout on PrestaShop: catalogue split into intimate skincare, face, body and bundles, product pages built around ingredients and verified reviews, cash on delivery and shipping terms visible before the cart rather than at checkout.

L'esito

A shop that looks like the brand and not like the platform underneath, with the catalogue and orders still managed from the standard PrestaShop back office.