In sintesi
8 wksTime-to-paying
2 minAverage setup
CHData residency
L'esigenza
The founder had already confirmed the need: calendars scattered across different tools and sensitive client and patient data to protect. The product itself was still unvalidated, and runway was limited.
The approach
Product, design system and go-to-market under one direction. A lean MVP with two-minute onboarding, data processed and hosted in Switzerland as a positioning lever, pricing and messaging tested on real cohorts of professionals.
L'esito
From pre-revenue to the first paying users in eight weeks. The design system absorbs later iterations without rework, and Swiss privacy became the main sales argument.
