A landing page to take Italian food and wine into China.

L'esigenza

Selling premium Italian food and wine in China usually means handing brand and pricing over to a distributor. The proposition — going direct — had to be explained to producers in one read, and turned into contacts.

The approach

A single custom page: the problem stated up front, the service laid out in steps, and a lead form that asks for company and sector so enquiries arrive already segmented. Editorial typography, no template, no cookie-heavy tracking stack.

L'esito

One page that carries the whole argument and collects qualified enquiries, ready to be pointed at by campaigns without rebuilding anything.