Cosmetics and perfumery · 2026

La Bellezzeria. A fast beauty store, with its own club.

  • E-commerce
  • TID Shop
  • Loyalty
Cliente · La Bellezzeria
La Bellezzeria — Cosmetics and perfume e-commerce

In sintesi

196Products
11Brands
100Best practices · every page

L'esigenza

A cosmetics and perfume shop in Rome selling online on Shopify, with an external app for loyalty points. It needed one platform for catalogue, club, in-store pickup and sales rules, without changing the look its customers knew.

The approach

The store moved to TID Shop, TID's own e-commerce platform, with a storefront designed for the brand. Catalogue migrated from Shopify, filters for vegan, cruelty free, dermatologically tested and colour, BE House loyalty points redeemed at checkout, reviews, wishlist, gift cards and free pickup in Rome, all managed from one panel.

L'esito

196 products and 11 brands online. Lighthouse performance 99 to 100 on desktop and 87 to 100 on mobile, best practices 100 on every page, and no third-party services loaded.

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