In sintesi
L'esigenza
Off-the-shelf platforms are the right choice to open a store quickly. Once the store sells for real, the template limits the brand, every feature is another paid app, and ad platforms only see part of the sales they bring.
The approach
TID's own e-commerce platform. Headless: a Laravel engine with an admin panel, and a Nuxt storefront designed from scratch for each brand, rendered on the server and served from cache. Twenty-six modules switched on by sector, payments with Stripe, PayPal and Scalapay, e-invoicing, shipping, loyalty, marketplaces, and server-side tracking for GA4, Meta and TikTok.
L'esito
Stores in very different sectors run on the same core, each with its own layout. Every new feature built for one store reaches the others with an update.
