In sintesi
3Roles: client, coach, admin
AI coachInside the members' area
IT · ENBilingual landing page
L'esigenza
Skincare advice sells the first product, then stops. Without follow-up nobody knows whether the routine is being used, whether the skin is responding, or when it should change.
The approach
A custom bilingual landing page for acquisition, and behind login a members' area on Laravel and Vue: skin test, personalised routine, progress tracking over time and an AI coach the client talks to inside the app. Three roles — client, coach, admin — each with its own view of the same data.
L'esito
The relationship carries on after the sale: the client follows the routine and records progress, the coach steps in on the conversations that need a human. The AI assistant is our own engine, not a third-party widget.
