In sintesi
By vehicleCompatibility search
B2B + B2CTwo channels, one catalogue
Schema.orgComplete markup
L'esigenza
A huge catalogue, complex compatibility search and organic traffic to build from zero in a saturated market.
The approach
A customised PrestaShop build: dedicated search with per-vehicle compatibility filters, custom modules for the catalogue, technical SEO handled page by page, complete schema markup.
L'esito
Anyone looking for a part starts from the vehicle and lands on a compatible code without calling support. Product pages say everything needed before the purchase, and search engines read the catalogue through proper markup.
