In sintesi
Shop + onlineOne catalogue
LoyaltySupporter card integrated
MobileCheckout built for the phone
L'esigenza
The official store was fragmented, the catalogue out of date and the UX held back both conversion and cross-selling.
The approach
A customised WordPress store: a catalogue unified across the physical shop and online, a checkout optimised for mobile and integration with the supporters' loyalty system.
L'esito
Shop and online store show the same up-to-date catalogue, the checkout holds up on matchdays, and the loyalty card follows the supporter into the cart.
